2023 INTEGRATED ANNUAL REPORT
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Strategies

As Turkey’s most deeply rooted bank, Ziraat Bank’s robust financial structure, vast experience, qualified human resources and its ability to provide integrated financial services ensure that its strategies are implemented seamlessly and flawlessly across the entire value chain, and that the business model delivers successful results.

Strategies

Definition

Summary of 2023

Section in the Report

Stable Growth

To remain a pioneer in the sector with a selective credit policy and effective use of resources

  • Total assets: TL 3,800 billion
  • Cash loans: TL 1,972 billion
  • Deposits: TL 2,935 billion
  • Increase in cash loans: 55.7%
  • Financial Indicators

The Business Model of Future

Continuous improvement of our business model to offer our customers the most advanced technology-oriented solution proposals

  • Work to establish Ziraat Finansal Teknolojiler Ödeme Hizmetleri ve Elektronik Para A.Ş.
  • Ziraat Super Branch
  • Work to establish Ziraat Dinamik Banka A.Ş.
  • Including legal customers in the remote customer acquisition process
  • Live Answer Customer Representative
  • Secure verification of certain transactions with the new ID Card NFC feature
  • Digital Banking

Advanced Technological Infrastructure

To continue to work with an advanced technological infrastructure

  • Structuring of the Cyber Security Center
  • Software-based network infrastructure in branches
  • Standardization of analytical platforms
  • Anomaly detection studies with Machine Learning algorithms
  • Digital Banking
  • Information Security Management

Efficient and Lean Processes

Continuous improvement of business processes by integrating with the latest technologies

  • Robotic process automation application
  • The OPI application, which allows customers’ transaction orders to be transmitted directly to the Operations Center through the Internet Branch and Mobile Banking.
  • Integration of Foreign Trade Transactions into the OPI
  • ZFG Mobile App for employees
  • The in-house Virtual Assistant, BİLGE
  • Mobile approval
  • Allowing electronic inquiry of inheritance documents and signature circulars in integration with the Turkish Notaries Union.
  • Digital Banking
  • Retail Banking

Developing Organization and Satisfied Employees

Continuously increasing our organizational efficiency with happy employees who have a strong corporate culture by constantly improving our employee experience by focusing on our Development-Oriented Career and Talent Management approach

  • E-learning content of over 6,000 items offered to employees
  • Banking School Graduate Program carried out in cooperation with Ankara University
  • Data Science with Artificial Intelligence Certificate Program
  • FRM Certificate Program
  • PMP Certificate Program
  • Scrum Master and Scrum Product Owner Certificate Program
  • Training to raise financial awareness on the bank’s website
  • Human Resources and Training

Platform Banking

To offer customers services which will be available to them at every moment and on every platform, within the framework of the service models of future

  • Ziraat Super Platform
  • Integration into open banking systems
  • Digital Banking

A Global Bank

To maximize customer satisfaction by creating integrated financial solutions in all countries where the Ziraat Finance Group operates

  • The International service network was established with foreign branches and subsidiaries
  • The Key Global Project, initiated to bring the main banking applications used by foreign units to Ziraat Finance Group standards.
  • Internet Branch and Mobile Banking investments in foreign branches
  • Infrastructure projects carried out to monitor information systems continuity in foreign branches and subsidiaries
  • International Banking

Responsible Banking

To integrate the principles of environmental and social risk governance into the business model

  • Implementation of Environmental and Social Risk Assessment in investment projects, in line with the principle of Environmental and Social Impact Management being an integral part of the sustainability policy
  • First sustainability reporting to the Carbon Disclosure Project (CDP)
  • Sustainability themed syndicated loan
  • Sustainable loan product
  • Work on the Ziraat Bank Solar Power Plant
  • Support for social responsibility projects
  • Financial Sustainability
  • Environmental Sustainability
  • Management of Environmental and Social Impacts
  • International Banking
  • Corporate Social Responsibility
  • Summary Board of Directors Report
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