OUR VISION
To be a leading bank which is respected and commands a high market value
To be a bank that is universal, respected and has high market value; a bank that provides extensive, reliable service everywhere in Turkey and the world at the same quality, and meets the needs of every segment; a bank that sees its customers and human resources as its most valuable asset; a bank that continuously makes a difference and creates value in a way that befits its deep-rooted past; a bank that promises more from a bank at every stage and serves as a model for its competitors.
OUR MISSION
To be a bank that values customer satisfaction above all else
To be a bank that understands customer needs and expectations, thereby offering them the best solutions and value recommendations from the most appropriate channel; a bank that brings to every segment of society a wide range of products and services in the fastest, most effective way through its extensive network of branches and alternative distribution channels; a bank that operates with sustainable profitability and productivity at global standards by recognizing its ethical values and social responsibility; a bank that holds customer satisfaction to be more important than anything else.
OUR STRATEGIES
- To continue to be a pioneer in the banking sector with its selective credit policy and effective use of resources.
- To provide digital solutions to its customers.
- To continue to work with advanced technological infrastructures
- To continuously enhance the employee experience and organizational efficiency by constantly improving business practices and investing in the professional development of employees.
- Maximizing customer satisfaction by producing integrated financial solutions in all countries where it operates as Ziraat Finance Group.
- To provide services to its customers, which will be available to the customers at any time and on every platform, within the framework of the service models of the future.
- Integrating environmental and social risk governance principles into the business model.
