OUR VISION-OUR MISSION-OUR STRATEGIES

OUR VISION

BE A BANK THAT HOLDS CUSTOMER SATISFACTION TO BE MORE IMPORTANT THAN ANYTHING ELSE

To be a leading bank that is universal, respected and has high market value; a bank that provides extensive, reliable service everywhere in Turkey and the world at the same quality, and meets the needs of every segment; a bank that sees human resources as its most valuable asset; a bank that continuously makes a difference and creates value in a way that befits its deep-rooted past; a bank that promises more from a bank at every stage and serves as a model for its competitors.

OUR MISSION

BE A LEADING BANK THAT IS RESPECTED AND HAS HIGH MARKET VALUE

To be a bank that understands customer needs and expectations, thereby offering them the best solutions and value proposition from the most appropriate channel; a bank that brings to every segment of society a wide range of products and services in the fastest, most effective way through its extensive network of branches and alternative distribution channels; a bank that operates with profitability and productivity at global standards by recognizing its ethical values and social responsibility; a bank that holds customer satisfaction to be more important than anything else.

OUR STRATEGIES

BANKING FOR EVERYONE - banking products and services provided everywhere in Turkey

To be “Morale Bank” that derives satisfaction and happiness from working with its customers,
To provide universal service at the same high level of quality everywhere in the world,
To manage its agricultural - especially industrial agricultural financing more effectively,
To ensure organic growth in the local and global distribution network.

EFFECTIVE BANKING - a performance that is strong and aligned with profitability and productivity principles

To ensure the optimization of sectoral distribution in the portfolio of the corporate customer,
To proactively manage credit quality through more effective credit processes,
To ensure effective business and expenditure management.

GLOBAL PLAYER - extensive foreign operations following its vision of modern international banking

To obtain a rapid increase in the share of foreign trade transactions sector,
To provide global level value to customers,
To more effectively integrate with the international financial structure,
To be in the markets of North Africa, the Middle East, the Gulf Region and the Far East.