ZIRAAT BANK WAS ONCE AGAIN RANKED FIRST IN THE BANK CATEGORY OF THE “LOVEMARKS OF TURKEY 2017” SURVEY.
THE NUMBER OF YOUTUBE VIEWERS OF ZIRAAT BANK, ONE OF THE SECTOR’S MOST INFLUENTIAL SOCIAL MEDIA USERS, HAD EXCEEDED 29 MILLION BY THE END OF 2017.
Ziraat Bank maintained its social contribution efforts aimed at developing individuals and society in various fields, principally culture, the arts, education and sport, in 2017.
Ziraat Bank maintained its social contribution efforts aimed at developing individuals and society in various fields, principally culture, the arts, education and sport, in 2017.
For 154 years, Ziraat Bank has unwaveringly provided support to cultural and artistic areas by acting in the spirit of social sharing. In particular, the Bank has carried out projects that will contribute to the cultural accumulation of society and carries its mission of social responsibility forward each year.
A tradition of supporting art at Ziraat Bank.
Ziraat Bank has attached importance to art and artists since its establishment, under the slogan of “In Art for Art”, and continues to carry out various activities in all areas of the arts. Some examples of the support it has extended to the arts since the 1990s include the Kuğulu, Tunnel and Kızıltan Ulukavak Art Galleries for art lovers. A total of 22 exhibitions were opened in the Kuğulu Art Gallery in Ankara and the Istanbul Tunnel Art Gallery in 2017, which attracted more than 20,000 visitors.
The “State Theaters at Ziraat Stage” which was executed under the cooperation of the General Directorate of State Theaters and Ziraat Bank, remains a popular meeting point for theatre goers.
The First Banking Museum
The Ziraat Bank Museum, opened on 20 November 1981, is located in the Hall of Honor of the historic headquarters building in the Ulus district of Ankara. The museum, which exhibits 154 years of deep-rooted history of the Bank, that has witnessed every stage of the Republic, was the first Banking Museum to be opened in Turkey. The Ziraat Bank Museum exhibits the commercial, economic, political, cultural, artistic and educational changes that the Turkish banking system has undergone since its establishment to the present day. It also illustrates the development of the banking system from past to present. The museum exhibits many antique artefacts, which includes some that are used in the banking system, in a historical setting.
Due to restoration work at the Ulus Historical Headquarters building, which also houses the Bank Museum, the Bank Museum will be closed to visitors from 3 April 2017 until the end of the restoration. Once the restoration work has been completed, the museum will continue to host visitors in a much larger area with the inclusion of the vault in the basement.
Promotion activities
As in the past 8 seasons, Ziraat Bank sponsored the Turkish Cup in the 2017/2018 football season. At the same time, the Bank continued to support the sports club which has successfully represented the Ziraat brand in the Men’s 1st Volleyball League since the 2007/2008 season, with its sponsorship and promotion of the Bank in the 2017/2018 season.
In the television commercial, “You can’t give up”, prepared for the 154th anniversary of Ziraat Bank, it is emphasized that Ziraat Bank never gives up doing more as it stands with the people of this country, who are always working for more.
In addition, the following were widely viewed and proved popular in social media and written media,
- The film commercial prepared for the promotion of Credit Guarantee Fund secured “Entrepreneur Value Loan” from Ziraat
- The “Ziraat Turkey Cup Anthem” prepared within the scope of the activities to promote the Ziraat Turkey Cup
- The “Happy Golds” film commercial prepared for the products of “Gold Bonds and Gold Based Lease Certificates”, which were issued for the first time by the Undersecretariat of Treasury, and offered to customers through Ziraat Bank.
As a result of all of its activities carried out throughout 2017, Ziraat Bank once again received the award for being the “Most Loved Bank of 2017” by Lovemark, after having won the same award in 2016.
Digital platforms and field surveys
Using the corporate identity in accordance with Ziraat Bank’s standards, all Ziraat Bank branches received visits in 2017 within the scope of Visual Identity Supervision activities which are being carried out with the aim of correctly perceiving the Ziraat brand image by customers, integrating corporate identity standards into all environments and preventing errors.
In 2017, Secret Customer Program studies continued with visits to all branches. Within this scope, performance evaluations were carried out over the extent that Bank employees comply with the standards set by the business objectives, the level of effort they have demonstrated in acquiring new customers and how they reflect their product knowledge to the customers.
Social media activity
Ziraat Bank is engaged in increasing its social media activity and strives to meet the demands and the expectations of its customers on every platform, and to maintain the highest level of customer satisfaction.
Ziraat Bank, which became the most efficient Bank in the sector with its Facebook page, attracted 2,000,000 likes and followers in 2017.
In other social media channels, Ziraat Bank is one of the most active users in the industry.
- Twitter: Over 310,000 followers,
- Instagram: about 112,000 followers,
- YouTube: Over 29 million views
Other activities
In 2017, Ziraat Bank contributed to implement projects that are important for our country by sponsoring in a number of fairs opened both in Turkey and abroad.
